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Boost Your Online Store: 10 Ways to Increase Your Ecommerce Trades Based Business Sales

Wondering how to drive sales in your ecommerce trades based business? Discover 10 ways to increase your ecommerce trades based business sales through practical, focused strategies. We cover everything from refining your product listings to smart marketing approaches that can make a real difference. No excess details, just clear, actionable insights to help you sell more, better.

Key Takeaways

  • Optimizing product listings with high-quality images, detailed descriptions, and relevant keywords can enhance product visualization and search visibility, leading to higher conversion rates.

  • Improving site navigation and user experience with intuitive menus, mobile optimization, and efficient site search functionality is crucial for a seamless customer journey and can result in increased conversions.

  • Implementing social proof through customer reviews, testimonials, and product ratings builds trust and credibility with potential customers, influencing purchase decisions and potentially leading to higher sales.

1. Optimize Your Product Listings

High-quality product images for ecommerce

The foundation of a successful eCommerce store lies in its product listings. After all, they’re what a customer interacts with when shopping online. High-quality images, detailed descriptions, and relevant keywords are the building blocks of optimized product listings. They are the virtual equivalent of a salesperson, guiding the customer through the product’s features and benefits while providing them with all the information they need to make an informed purchasing decision.

A well-optimized product listing can enhance the visualization of products for users, educate them about the product, and improve search visibility, ultimately leading to higher conversion rates.

High-quality images

In an eCommerce store, customers can’t physically touch or try the products, making high-quality images essential. They provide a clear visual representation of the product, enhancing storytelling, capturing attention, and alleviating text monotony.

Think of a video featured on a product page that effectively presents the product’s fit and style through a model demonstration. This, complemented by high-quality images, enhances the conveyance of information to the consumer, contributing to a higher eCommerce conversion rate.

Detailed descriptions

Detailed product descriptions bridge the gap between the physical and virtual shopping experience. They provide essential information, addressing the 5W+H questions (who, what, when, where, why, and how), and utilizing benefit-oriented language to emphasize the product’s advantages.

A comprehensive product description educates customers, reduces the likelihood of returns, and ultimately contributes to higher ecommerce conversion rates and overall ecommerce conversions.

Relevant keywords

Incorporating relevant keywords in your product listings enhances search visibility, facilitating product discovery by potential customers. Identifying and analyzing key search terms for your online store equips you to:

  • Hone your content and website for enhanced search engine ranking

  • Optimize your product descriptions and titles

  • Improve your product categorization and tagging

This approach is pivotal for conversion optimization, as it directly impacts the average conversion rate.

Relevant keywords not only appeal to search engines but also help businesses identify the terms and phrases their target audience is searching for, ultimately benefiting your eCommerce store.

2. Enhance Site Navigation and User Experience

Mobile optimization for ecommerce websites

The journey of a customer through your online store ought to be seamless and intuitive, a feat achievable through improved site navigation and user experience. By structuring the site with clear and easy-to-understand options such as ‘Shop By Color’ and ‘Shop by Product Type,’ and using as few levels as possible, users can find products quickly, increasing usability and removing friction in the user experience.

Enhancements such as a rotating banner to highlight top products and an efficient site search can significantly improve a user’s capacity to locate and explore products on a landing page.

Intuitive menus

Intuitive menus simplify site exploration for users. A well-designed navigation menu can significantly enhance the user experience and contribute to creating an engaging, user-friendly website that fosters customer retention. Implementing a simple and clear structure, using descriptive labels, including a search bar, and ensuring responsiveness and accessibility are key to developing user-friendly navigation menus.

Ecommerce platforms like GameStop, Amazon, Best Buy, and Walmart, which are prime examples of ecommerce businesses, are also known as some of the most successful ecommerce stores. These ecommerce websites are recognized for their well-structured menus, often utilizing mega menus to efficiently organize their extensive range of categories and subcategories, serving as prime examples of intuitive navigation.

Mobile optimization

Given the digital age, a substantial number of online shoppers use mobile devices, underscoring the importance of mobile optimization. A mobile-friendly site offers a seamless fit for mobile screen layouts, retaining customer engagement and reducing cart abandonment.

By simplifying navigation and eliminating distractions, you can enhance the user experience and improve conversion rates on mobile devices. Utilizing Google’s mobile testing tool can help you determine if your website is mobile-friendly and provide suggestions for improvement.

Site search functionality

Efficient site search functionality can substantially augment a user’s ability to discover and examine products. It significantly elevates conversion rates due to the heightened purchase intent of visitors who engage with this feature. Therefore, here are some recommended best practices for integrating site search functionality into your eCommerce site:

  1. Ensure high visibility of the search bar on your website.

  2. Utilize autocomplete and error correction to help users find what they are looking for.

  3. Avoid dead ends in search results by providing alternative suggestions or related products.

  4. Optimize the search algorithm to deliver accurate and relevant results.

  5. Enhance the user experience by providing filters and sorting options to refine search results.

By following these best practices, you can improve the effectiveness of your site search and enhance the overall user experience on your eCommerce site.

3. Utilize Social Proof and Customer Reviews

Customer reviews and social proof for ecommerce

Trust and credibility are indispensable factors in the decision-making process of online shoppers. Incorporating customer reviews and testimonials on your website can have a positive impact on building trust and credibility. It serves as an indicator to potential customers about the validity and success of your business, consequently leading to increased conversions.

Displaying customer reviews, featuring testimonials, and including product ratings provide impartial opinions that customers rely on, making them a major influential factor in purchase decisions.

Display customer reviews

Displaying customer reviews provides a clear insight into the experiences of other customers. They offer social proof and credibility, playing a significant role in shaping consumer trust in your store. Positive reviews bolster a brand’s trustworthiness, ultimately resulting in higher sales and business expansion.

Reviews also provide a comprehensive perspective on products, assisting customers in making well-informed purchasing choices.


Featuring testimonials on your website can:

  • Highlight positive experiences

  • Showcase satisfied customers

  • Add a personal touch to your online store

  • Build an emotional connection with potential customers

  • Significantly impact customer purchasing decisions

  • Foster trust

  • Offer valuable product insights

  • Instill greater confidence in potential customers as they make their purchasing decisions.


Product ratings are a quick and efficient way for customers to evaluate the quality of a product. They contribute to increased sales, aid consumers in making well-informed choices, and offer social validation to potential customers.

Integrating product ratings not only enhances the user experience but also increases the likelihood of customers making a purchase.

4. Offer Competitive Pricing and Promotions

Competitive pricing strategy for ecommerce

Pricing holds a vital position in a customer’s decision-making process. Offering competitive pricing and promotions can make your products more attractive to customers, thereby enhancing sales. By monitoring competitor pricing, creating limited-time offers, and offering discounts, you can attract price-conscious customers and increase sales.

Monitor competitor pricing

Monitoring your competitors’ pricing strategies is essential for maintaining competitiveness. It helps you understand the market trends and make well-informed pricing decisions.

By monitoring competitor pricing on a daily basis, you can gain a comprehensive understanding of the competitive landscape and maintain your business’s competitiveness.

Limited-time offers

Limited-time offers create a sense of urgency, encouraging shoppers to make quick purchase decisions. These promotions can enhance eCommerce sales and can be executed through strategically timed pop-ups or promotional emails.

Implementing limited-time sales during holidays or utilizing timely pop-ups to convert abandoning shoppers can prove to be effective strategies.


Discounts act as a motivating factor for customers to make purchases from your store, thereby increasing sales and enhancing overall revenue. Offering discounts can stimulate the development of social proof and acknowledge customers for their participation.

However, to ensure profitability while offering discounts, it is crucial to:

  • Calculate operating margins based on the selling price rather than the cost

  • Ensure that discounts do not overshadow new product sales

  • Increase average order value

This will help maintain profitability in the business to business sector while still offering discounts.

5. Improve Checkout Process

Streamlined checkout process for ecommerce

The checkout process marks the culmination of the customer’s journey on your eCommerce site. A smooth and easy checkout process can significantly reduce cart abandonment and increase conversions. By reducing form fields, allowing guest checkout, and providing multiple payment options, you can minimize friction and make the checkout process as seamless as possible.

Reduce form fields

The checkout process should be as simple and straightforward as possible. Here are some tips to enhance the user experience:

  • Reduce the number of form fields to streamline the process and reduce the likelihood of customer errors.

  • Remove unnecessary fields to yield a 20-60% reduction in form fields.

  • This will contribute to a more seamless checkout experience.

Guest checkout

Offering a guest checkout option can drastically enhance the customer experience. It allows customers to proceed with a purchase without needing to create an account, reducing friction during checkout, and boosting conversion rates.

By offering customers the choice to proceed as a guest or register an account, you can provide a faster checkout experience.

Multiple payment options

Offering multiple payment options tailored to shoppers’ preferences can potentially increase conversion rates by up to 30%. Some payment options to consider include:

  • Credit cards

  • Debit cards

  • Digital wallets

  • Real-time bank transfers

Providing a variety of payment options can greatly enhance the checkout conversion rate while ensuring essential functionality.

6. Implement Email Marketing Campaigns

Email marketing continues to be an extremely effective method to engage with customers. Whether it’s promotional emails, abandoned cart recovery emails, or personalized recommendations, a well-structured email marketing campaign can drive sales and build customer loyalty.

By capturing emails on your website for promotional purposes, you can engage with your customers directly and remind them about their abandoned items, ultimately motivating them to finalize their purchase.

Promotional emails

Promotional emails play a significant role in informing customers about new products, sales, and special offers. They provide a direct line of communication with your customers, allowing you to inform them about the unique value propositions of your products and promotions.

By understanding your audience and objectives, developing a content calendar, and highlighting the features and benefits of your products, you can create compelling promotional emails that drive customer engagement and sales.

Abandoned cart recovery

Abandoned cart recovery emails are a powerful tool to remind customers about their abandoned items and encourage them to complete their purchase. They play a significant role in reducing cart abandonment and increasing the likelihood that customers will complete their purchases.

By incorporating personalized content that serves as a reminder of the items left in the cart and presenting a clear call-to-action for completing the purchase, you can transform abandoned carts into successful transactions.

Personalized recommendations

Personalized recommendations in emails can expedite the path to purchase, boosting conversion rates. By offering products that align with customers’ preferences and past interactions, you can engage customers on a more personal level and drive more sales.

By collecting data on customers’ preferences, browsing behavior, and demographics through Google Analytics, you can customize product suggestions, improving the shopping experience and potentially increasing sales.

7. Leverage Social Media and Influencer Marketing

In the present digital age, social media and influencer marketing are pivotal in amplifying brand awareness and propelling sales. By maintaining an active social media presence and partnering with influencers, you can reach new audiences and increase your brand’s credibility.

Whether it’s showcasing your products on social media platforms or collaborating with influencers for product endorsements, these strategies can significantly boost your online store’s performance.

Social media presence

Maintaining an active social media presence allows you to:

  • Engage with customers

  • Display your products

  • Showcase your products

  • Share stories

  • Connect with your audience

It’s a platform where you can showcase your products, share stories, and connect with your audience.

From posting regular updates about your products to engaging with customers in the comments, an active social media presence can significantly enhance your brand’s visibility and customer engagement.

Influencer partnerships

Influencer partnerships can significantly enhance your eCommerce business in the following ways:

  • Expand its outreach to new potential customers

  • Generate genuine content that showcases your products

  • Boost brand credibility

  • Reach new audiences

  • Drive sales

By partnering with influencers who align with your brand and have a dedicated follower base, you can achieve these benefits.

Not only do influencer partnerships provide a new platform for showcasing your products, but they also offer the endorsement of a trusted figure, which can significantly impact your sales growth.

8. Optimize for SEO

Search engine optimization (SEO) is instrumental in making your online store visible to potential customers. By conducting keyword research, implementing on-page optimization, and acquiring quality backlinks, you can improve your site’s search rankings and drive organic traffic.

SEO not only helps improve your site’s visibility in search engine results but also enhances the user experience, making it easier for potential customers to find and purchase your products.

Keyword research

SEO is fundamentally anchored on keyword research. It helps you understand what your target audience is searching for, allowing you to optimize your content and product listings accordingly. By identifying and analyzing the most relevant search terms for your online store, you can optimize your content and website to achieve higher rankings in search engine results.

This not only improves your site’s visibility but also helps you attract more targeted traffic, ultimately benefiting your eCommerce store.

On-page optimization

On-page optimization focuses on refining the content and HTML source code of your webpages. It includes optimizing your title tags, meta descriptions, and header tags to make your webpages more appealing to search engines. By improving these elements, you can significantly enhance your search engine performance and improve user experience, leading to higher click-through rates and prompting recipient actions.

Quality backlinks

The acquisition of quality backlinks is a critical component of SEO. Backlinks are links from other websites that point to your site. They not only help improve your site’s authority in the eyes of search engines but also drive traffic from other websites.

By acquiring high-quality backlinks from reputable sources, you can improve your site’s search engine rankings, attract more traffic, and ultimately increase sales.


In the world of eCommerce, optimization is the key to success. It’s about making your online store more visible, accessible, and easy to navigate. From optimizing product listings and enhancing site navigation to utilizing social proof, offering competitive pricing, improving the checkout process, leveraging email marketing, and optimizing for SEO, every aspect of your online store can be optimized to improve conversion rates and increase sales.

In conclusion, optimization is not a one-time task, but a continuous process. To run a successful online store, you need to constantly monitor your performance, identify areas for improvement, and implement optimization strategies. By doing so, you can improve your online store’s performance, attract more customers, and boost your sales.

Frequently Asked Questions

How can I increase my e-commerce business sales?

To increase your e-commerce business sales, consider building an email list, using email marketing campaigns, displaying customer reviews prominently, recovering abandoned carts with emails, using video product demonstrations, providing more product recommendations, adding live chat to your store, and optimizing the checkout process. These strategies can help drive more sales and improve the overall performance of your online business.

Which strategy would most help an e-commerce business?

Investing in PPC advertising and SEO, while also building a strong social media and email marketing strategy would greatly benefit an e-commerce business by driving sales and reaching more customers.

What do you mean by ecommerce?

E-commerce, short for electronic commerce, refers to the buying, selling, and exchanging of goods and services, as well as the transmission of funds and data over the internet. It is essentially the digital equivalent of a physical marketplace.

What is the significance of high-quality images in product listings?

High-quality images in product listings are significant as they enhance user experience and increase conversion rates by providing a clear visual representation of the product. This can lead to more sales and satisfied customers.

How can I enhance my website's mobile optimization?

To enhance your website's mobile optimization, simplify navigation, eliminate distractions, and ensure a seamless fit for mobile screen layouts. These steps can significantly improve the user experience on mobile devices.